"Build stories with character." -
Gregorio Salcedo
Creative Director | Developer | Data Engineer
ABOUT
I'm Gregorio Salcedo, a Creative Director turned Developer and Data Engineer based in San Francisco. With a background in UX design, content strategy, and data science, I take a cross-disciplinary approach to solving complex problems.
After co-founding LA Filming Co. and leading creative campaigns for major brands and talent in the entertainment industry, I pivoted toward experience design and data-driven solutions that prioritize usability, efficiency, and impact. My foundation in visual storytelling continues to shape the way I build, test, and refine user-centered products.
Currently, I hold a B.S. in Graphic Information Technology (UX) from Arizona State University and am completing a M.S. in Program Evaluation and Data Analytics. My graduate work centers on research design, data wrangling, visualization, and impact analysis for mission-driven programs, particularly in the public and civic tech sectors.
Whether I’m designing a front-end interface, engineering an ETL pipeline, or mapping program outcomes with R and Python, my goal remains the same: to create accessible, meaningful, and effective solutions rooted in human needs.
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